DISTRIBUTION

DISRIBUTION: So what is distribution? We studied this by looking at how the BFI have supported digital distribution.
Today we spent a lot of time investigating distribution which is a key element in the chain between the film’s production and its audience. Distributors use a spread of means to gain traction and build awareness, such as digital media:

·         Film website

·         Trailers on the website

·         Facebook

·         Twitter

·         Aurasma (linking print with online trailers)

Distributors also use print advertising:

·         P+A includes poster campaigns

·         Interviews in newspapers

·         Campaigns in free papers like Metro

Trailers and other media

·         10 second spot TV campaigns

·         30 second TV campaigns

·         Cinema traikers

·         Screenings

·         Tv radio interviews

·         They also set up distribution for DVD rights and exhibition rights

FILM WEBSITE

How I plan to attract+ build audiences (you say ‘We decided to do X because it worked well for (case Study)

FACEBOOK

We went to the bfi website- watched case study on the dragoon tattoo

Print- distributers fund and pay- language- attracting and engaging audiences
TORTOISE IN LOVE

DRAGON

ALICE CREED

THE INFIDEL