4. Who is YOUR TARGET AUDIENCE?

4. TARGET AUDIENCE 

When planning on our film 'Zest', one of the things we did was deciding who our target audience is. Our film is set in the modern days with characters who could be your wacky friend or parents and hoping to create comedy. It is energetic, hectic and imaginative, and aimed at the kind of mainstream audience that might watch mainstream comedy as well as  special interest programmes such as cookery shows.

Planning our viewer profile:

Age group: 15-30+, teenagers in schools/ universities

Gender: 60%male 40%female

They are likely to watch TV programs like: Sherlock Holmes, Top Gear, Friends, Big Bang Theory, InBetweeners, Fawlty Towers, Heston Blumenthal, Jamie Oliver 15 minute meals

They are likely to go to the cinema fairly often and see films like: Shaun of The Dead, The Man On the Ledge, Bulletboy, Seven Pounds, The Hunger Games, Angus Thongs and Perfect Snogging

In their leisure time, they will listen to  music, watch videos on Youtube play video games, and go on social network sites like Facebook, Twitter and Tumblr i mention these social network sites because they will be included in our distribution planning.

They might go to restaurants and fast food shops like McDonald, KFC, Nandos, Subway, Costa, Starbucks Coffee.

Clothes: Top Man, Top Shop, Superdry, River Island, Next, Jack Wills, Fat Face: for this reason, we will dress our characters in the kind of clothes that our audience can relate to. 

Media: Mostly Blackberry and Iphone. They use them for browsing the Internet like watching videos on Youtube and going on Facebook when they are out, connecting and chatting with friends and listening to music. I know that younger audiences use mobile devices more than any other technology to access information and connect to their friends, so i will use this knowledge when i distribute my film and attract my audience.

Here is a collage i made by using Photoshop that shows the special feature of our target audience.