2. SOCIAL GROUP

2. SOCIAL GROUP 

Stereotype: celebrity chef ( left Heston Blumenthal) Cutting edge molecular Gastronomy, obsessed with inventing new recipes with scientific approach. High profile TV appearances. Our chef (right) is modelled on this stereotype 

We have chosen a comic stereotype relating to body image here: fat people are often stereotyped in a negative way as figures of fun; Dawn French, for example, is famous for drawing attention to her large appetite in comedy sitcoms such as The Vicar Of Dibley. 

Magazines and online news sites are crammed full of representations of celebrities: Their clothes, their escapades, their spending habits, their love lives and their holidays seem to have an inexhaustible fascination for readers. We depict celebrity stereotypes as being empty headed and obsessed with their body image.

This social  stereotype is the posh social climber, like Penelope Keith in The Good Life. We introduce them a glass fine white wine being swirled in front of them as they are the kind of people who think of themselves as the wine connoisseurs. this kind of customer likes to boast and bandy about names of famous restaurants and hotels that they have dined in to show off  about their knowledge of cuisine. they are also the kind of people who follow trends in the press about the latest diet fads. they are likely to shop at waitrose and want to know that their food is ethically sourced and of the finest quality. The recent horse meat scandal is likely to have appalled them and made them suspicious of whatever they put into their mouths. At restaurants they are likely to talk very haughtily  in a RP accent like Margo Leadbetter in The Good Life. 

I decided to compare Dani (the main character) from in our opening Zest to Renee Zellweger in Bridget Jones Diary'.
Both films have a comedy essence to them. 'Bridget Jones' is a comedy romance and 'Zest' is a comedy'. There are aspects of resemblance which occur  in both, she wears:  sturdy jackets, with a smart casual shirt underneath to create a laid back edgy look. her hair messy and wavy, shows she has a genuine feel to her.It helps the audiences identify the emotions of the characters easily. Her face expression is stern looking, as if she is very competent, this is similar to Dani who plays our Aussie gap year student, who comes from a sturdy upbringing and has worked in a restaurant all her life, so she knows how to handle tough situations. 

The social group represented by 'Zest' is aged around 16-30+mainly teenagers and young adults, both gender but mainly male. 
People around that age would watch TV and films like Bridget Jones Diary, the Inbetweeners, Chocolat, Waitress, and Willy Wonka and the chocolate factory that includes elements like slap stick comedy, narration from main characters, excitement  etc. So audiences are likely to be engaged and interested in our film 'Zest'.